Pros And Cons Of Genetic Engineering - 1676 Words

Jacob Christian B5 5/29/2017 Over the course of this year, I have acknowledged many things that have peaked my interest. In biology, we ve learned things that vast many topics, we ve been taught how much energy gets passed on throughout each trophic level to how the positive/negative ions in water molecules can effect how they bind to each other/are attracted to one another. While going over the long unit known as genetics, one topic in particular left a mark in my mind: Genetic Engineering/modification. It opened a door to me that allowed me question our everyday life, questions flooded my mind. For example, I pondered things like, How could we use gene modification to create natural pesticides. and/or Could we possibly modify†¦show more content†¦When new plants are created, they go through the series of tests, as said above, to insure the safety of the public/people. In 2002, the EU updated and reinforced it s laws and regulations on Biogenetics, and labeling laws for genetically modified foods in the European markets. The Food and Agriculture Organization (FAO) of the UN recognizes that genetic engineering has the potential to help increase productivity in: agriculture, forestry, and fisheries. Oblivious to the many pro s of genetic modification people only tend to focus on the con s, for example world hunger could end if we invent a way to increase the survival of crops in extreme environments. Scientists have discovered a way to increase stress tolerance in plants, allowing them to survive in harsher climates. The secret to this is a chemical compound; known as Betaine, that acts as an Osmoprotectant, by stabilizing the structure of proteins against the adverse effects of salinity and extreme temperatures. Many plants naturally produce this chemical, making it easier for scientists to modify a pre-existing plant, and adding in the Betaine chemical to it s DNA. The plants that naturally create the chemical are able to survive in high salinity and extreme temperatures. For example, two plants that naturally create Betaine are Maize and Barley. Genetically modified plants systems that have been changed to produce Betaine; roots and leaves show signs thatShow MoreRelatedGenetic Engineering Pros And Cons1648 Words   |  7 PagesGENETIC ENGINEERING: PROS: Pros of genetic engineering are the facts that scientists and doctors in our generation could first and foremost discover new diseases and parasites and types of unheard cancers and illnesses before they spread further than they need too. The doctors can therefore invent a cure for this illness before it spreads really far and before anyone else gets sick. With the genetic engineering they can then stop the spreading and cure the diseases before it gets out of hand. ThisRead MorePros And Cons Of Genetic Engineering1662 Words   |  7 PagesGenetic engineering is the process whereby new DNA is added or existing DNA is altered in an organism s genome. This may involve changing one base pair (A-T or C-G) or deleting entire sections of DNA or adding additional copies of a gene. This results in creating new traits that were not previously present in the organism’s genome. This is done to selectively breed desired traits or to create plants with increased resistance to pestic ides and increased tolerance to herbicides. For example insulinRead MoreEssay on The Pros and Cons of Genetic Engineering831 Words   |  4 Pages Genetic engineering is the growing science of the world and is increasingly under the spotlight over ethical issues. Is biotechnology going to save lives, rather than destroy them? and will the benefits outweigh the risks? The main problem with such questions is that we dont know the answer until we try them out. Like all sciences it is hard to predict outcomes, so far there have been more failures being told than success stories. Genetic engineering is the splitting of DNA out of an organism’sRead MoreThe Pros and Cons of Genetic Engineering Essay830 Words   |  4 PagesScientists state that the world is constantly moving towards disorder, while the purpose in life is to bring order to the universe. Now genetic engineering is a very old science that has been in play for many years. Scientists have been creating genetically modified organisms and products for years. But we now have the knowledge and technology to do this on a drastic scale the world has never seen. Knowing that genetically modifying something turns it into something god did not create. Do we haveRead MorePros And Cons Of Genetic Engineering1101 Words   |  5 PagesGenetic engineering brings about great and marvelous things, yet it raised many ethical issues. Some encourage research, while others oppose against such a bizarre idea. Their arguments revolve around impacts on the environment, humans, and social values. This paper seeks to give an account of these issues and present a possible moral compromise. Ecological problems may be caused when genetically engineered species are introduced. It may offset the natural balance of a system and may even lead toRead MorePros And Cons Of Genetic Engineering1915 Words   |  8 Pagesâ€Å"Genetic engineering refers to any changes in genetic makeup that result from the direct manipulation of DNA using various technical methods† ( source 1). More simply put, genetic engineering involves cutting, pasting, and/or editing DNA, specifically targeted ones, to produce a valuable effect produce a useful or desirable characteristic in an organism. The results can greatly modify a certain species or even create a new one. The Biotechnology to do such things were only available in the 1970sRead MorePros and Cons of Genetic Engineering Essay1733 Words   |  7 PagesThere are many benefits of genetic engineering, but there are many risks too. Genetic engineering is the direct manipulation of genetic material in order to alter the hereditary traits of a cell, organism, or population. Basically, scientists take DNA of one product and put it into another product to get a mixture of traits from both products. It’s like breeding different breeds of dogs to get a certain look or personality. Some people don’t mind what goes into genetically altered foods, while othersRead MoreEssay on The Pros and Cons of Genetic Engineering1068 Words   |  5 Pages nbsp;nbsp;nbsp;nbsp;nbsp;Genetic engineering is a process in which scientists transfer genes from one species to another totally unrelated species. Usually this is done in order to get one organism to produce proteins, which it would not naturally produce. The genes taken from one species, which code for a particular protein, are put into cells of another species, using a vector. This can result in the cells producing the desired protein. It is used for producing proteins which can be usedRead MorePros and Cons of Genetic Engineering Essay2059 Words   |  9 Pages Genetic Engineering is highly controversial since some people believe that genetic engineering is playing God. As this fact there is opposition to the progression of the field by people who do not see the value in genetic engineering, or they fear what genetic engineering may lead to for us as people. There is a history of discover that belongs to genetic engineering, which has led to numerous products that have emerged which have brought numerous applications to the society of the world. ThoughRead MoreThe Pros and Cons of Genetic Engineering Essay608 Words   |  3 PagesThe Advantages and Disadvantages of Genetic Engineering Genetic engineering has been a major topic of discussion ever since Dolly the sleep was cloned. Its raises ethical, moral and religious questions due to the fact it is tampering with the makeup of organisms, and certain religions believe it is not our right to do this. Genetic engineering involves the re-arranging of DNA sequences, artificial horizontal gene transfer and cloning. There has been little progress

The Many Functions of Tiresias in Sophocles Oedipus Rex...

The Many Functions of Tiresias in Sophocles Oedipus Rex The minor role of Tiresias fulfills several chief purposes in Sophocles Oedipus Rex, all of which are necessary in guiding the play through to its tragic ending and the completion of the prophecies. Tiresias primarily functions as the catalyst ultimately responsible for the provocation of Oedipus venomous jealousy, a vital factor in the plays progression. The calm and confident Tiresias also acts as a foil for Oedipus through his dramatic difference in character, which allows the reader to see Oedipus for who he really is and realize that it was he who brought about his own downfall. Lastly, the wise prophet who functions as an authoritative father figure to the†¦show more content†¦There is evidence of Oedipus being selfish, envious, and pugnacious, all of which describe children to some degree. Because of Tiresias seemingly father-like and authoritative conversation with the childlike and antagonistic king, [Oedipus] very quickly ceases to speak to Tiresias as king to subject - to command him or beseech him to serve the common good. Instead he talks to him as a feared and hated rivalà ¢Ã¢â€š ¬Ã‚ ¦ (Lesser 148). These tendencies provide ground to the idea that he indeed represents a rebellious son to his fathers (as described by the Oedipus Complex) - Tiresias included. Tiresias role is significant in the support it gives to the father motif, which is understood to be important because of Oedipus hatred toward all father figures (this is symbolized when he murders his father unknowingly). Tiresias significance to the motif is clearly illustrated by the manner in which he conducts himself in addition to the response that he, as a father figure, is able to evoke from Oedipus. The noticeable differences between Tiresias and Oedipus suggest that the prophets role is significant for another reason - it was also designed as a foil for the king; the contrast between the two highlights each of their personality traits to the reader allowing us to see Oedipus for who he really is: a contentious, and envy-driven tyrant. It is imperative that the readers clearly see these traits within the king and recognize that theseShow MoreRelatedThe Psychological Connection to Oedipus the King1387 Words   |  6 Pagesand Scholar Robert Graves wrote in 1995, â€Å"Myth has two main functions. The first is to answer the sort of awkward questions that children ask, such as ‘Who made the world? How will it end? Who was the first man? Where do souls go after death?’†¦The second function of myth is to justify an existing social system and account for traditional rites and customs.† Oedipus the King written by Sophocles in 430 B.C. focuses around the secon d function that Graves noted. The play has been around for centuriesRead Moretheme of alienation n no where man by kamala markandeya23279 Words   |  94 Pagesï » ¿ANTIGONE KEY LITERARY ELEMENTS SETTING This tragedy is set against the background of the Oedipus legend. It illustrates how the curse on the House of Labdacus (who is the grandson of Cadmus, founder of Thebes, and the father of Laius, whose son is Oedipus) brought about the deaths of Oedipus and his wife-mother, Jocasta, as well as the double fratricide of Eteocles and Polynices. Furthermore, Antigone dies after defying King Creon. The play is set in Thebes, a powerful city-state north of

Introduction.. Service Users Expect Social Workers To...

Introduction. Service users expect Social workers to intervene in their lives when they are facing difficult or challenging situations. To do that we have to understand the service user s life, their relationships and their environment as a whole. In addition to using our professional judgments in dealing with service users and offering support to them, we are guided by theories, models, and approaches. Theories help social workers to describe, explain and predict what is happening in the service user s life, why it happened and what might happen next. (Maclean and Harrison, 2015 page 9) For the purpose of confidentiality, I will be using Joan throughout this assignment as she is my primary focus. Joan is 76 years, widowed as she had†¦show more content†¦I will be focusing mainly on Joan? s physical and social needs, assessing what service package will be available to meet her needs. I will also be using a Task-centered approach to help Joan maintain and improve her physical well-being as a lack of exercise, overweight, and other factors are at risk for a stroke occurring or reoccurring. (NHS Choices). I will try to understand how the nature of Joan?s past and present relationships can affect her physical and mental wellbeing, and the attachment theory will help me analyze and generate ideas. Attachment Theory In 1958, the Attachment theory came into existence. It was developed by John Bowlby on the notion that the quality of the parent -child relationship was essential for development and mental health (Howe, 2011, pg, 7). This thinking was in the context of distress shown by children when separated from their parents or when in unfamiliar surroundings. While having credit for the emergence of the attachment theory, Bowlby subsequently carried out a lot of research work with Mary Ainsworth concluding that children view their attachment figures as both a ?safe haven? to return to for comfort and protection and also a ?secure base? from which to explore their environment. The birth of children gives rise to the need to feel loved and wanted by caregivers, (Maclean and Harrison,2015 pg, 103), the absence of which might result in a range of behaviors to eitherShow MoreRelatedProfessional Development And Social Work3413 Words   |  14 Pagesjohnjalu@gmail.com Professional Development and Reforming Social Work in Best Practice Abstract Social workers play an essential in the lives of some of the most vulnerable people in our society. For individuals and families who come into contact with them, the services and guidance they provide can be essential, providing guidance, support, and access to vital services. The goal of this report is to highlight ways in which the social work profession can be reformed in the face of significant challengesRead MoreSocial Exclusion3380 Words   |  14 Pages(Word count: 3093) Social Sciences for Social Work (SWK 2012) : Examine the meaning of the concept of social exclusion and discuss how social work may respond to the reality of social exclusion. The paper will look at ‘what is social exclusion’ and demonstrate how various groups and individuals are affected by it. It will further examine ‘what is social work’, its tasks and how these address social exclusion. This paper cannot examine all aspects of social exclusion, but will use examplesRead MoreNVQ level 58726 Words   |  35 Pagespractice are ways of commissioning, providing and organising services rooted in listening to what people want, to help them live in their communities as they choose. These approaches work to use resource flexibly designed around what is important to an individual from their own perspective and work to remove any cultural and organisational barriers. People are not simply placed in pre-existing services and expected to adjust, rather the service strives to adjust to the person. Person - centred practiceRead MoreThe Uk Housing Market3049 Words   |  13 PagesINTRODUCTION In this essay, I will examine the factors that determine the price of houses in UK housing market. Firstly we will have a look the past and the recent history of UK housing market. The UK housing market has been booming in the past few years, with prices rising much faster than household incomes. After its dramatic crash in the early 1990s, the UK housing market has staged a remarkable recovery.1 In the early 1980s widespread financial deregulation raised the availability of mortgageRead MoreShould Employers Use Social Media when making Hiring Decisions?4489 Words   |  18 PagesIntroduction An employer turns down a job application after seeing on the candidate’s Facebook profile that they are a heavy drinker. A company rejects an application after seeing on Twitter that the candidate is a Muslim with a veil around her head. Another employer rejects an application after seeing on their Facebook profile that they use derogatory terms when commenting on pictures and posts. These examples illustrate how technology has changed the way companies screen prospective employees andRead More11c - Safeguarding Adults P4, P5, M29539 Words   |  39 PagesIn this report I will be outlining key legislation and regulation which govern safeguarding adults work, outlining strategies and types of abuse procedure used in health and social care to reduce the risk of abuse. Also I will be describing legislation and regulations, working strategies and procedures used in health and social care to reduce the risk of two types of abuse. P4: Outline key legislation and regulations which govern safeguarding adults at work Legislation | Main Points | ApplicationRead MoreThe Effect of the Use of Social Networking Sites in the Workplace on Job Performance18692 Words   |  75 PagesTHE EFFECT OF THE USE OF SOCIAL NETWORKING SITES IN THE WORKPLACE ON JOB PERFORMANCE A Dissertation by MURAD MOQBEL Submitted to Texas AM International University in partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY IN INTERNATIONAL BUSINESS ADMINISTRATION May 2012 Concentration: Management Information Systems THE EFFECT OF THE USE OF SOCIAL NETWORKING SITES IN THE WORKPLACE ON JOB PERFORMANCE A Dissertation by MURAD MOQBEL SubmittedRead MorePoor Revenue Collection by Local Authorities: Case Study of Kakamega Municipal Council8140 Words   |  33 Pageswill explore the issue of lack of adequate revenue collection in local authorities Western Province; A case Study of Kakamega Municipal Council. First, it will describe the important role the local authorities play in the service delivery. They provide infrastructure and services that contribute to economic development at the local level (Ministry of Local Government _MOLG, Budget guidelines, 1999) and how lack of revenue affects this important role. This paper will go on to account for why thereRead MoreAn Evalution of the Attachment Theory Essay13038 Words   |  53 PagesTHE ATTACHMENT THEORY AN EVALUTION OF THE ATTACHMENT THEORY WHEN WORKING WITH CHILDREN IN CARE Gail Walters Dissertation Social Work BA (HONS) Manchester Metropolitan University Tutor: Pauline Black CONTENTS Pages Abstract Read MoreA Study on Customer Satisfaction on Bsnl Mobile Services15977 Words   |  64 Pages1.0 INTRODUCTION 1.1 Statement of Problem A study has been conducted in order to understand the Customers opinion and Satisfaction level of Mobile Services of BSNL in East Godavari District, researchtitledâ€Å"A STUDY ON CUSTOMER SATISFACTION FOR BSNL MOBILE SERVICES IN RAJAHMUNDRY REGION†has been conducted. 1.2 Importance of the Study In todays competitive business world and challenging economy, retaining your customer base is critical to your success. If you dont give

Essay on Renewable Energy The Switch is Now - 1504 Words

The year is 2200. The world is going through a fossil fuel shortage. Oil reserves are almost completely consumed and it is becoming impossible to find new fossil fuel sources. Not prepared for this event to occur, The United States, has no alternative options. As a result of the oil shortage, the standard of living deteriorates. Heat in homes, supermarkets full of food, and transportation, all basic necessities taken for granted, will be depleted because fossil fuels are used to power almost everything. The key to the prevention of this future is renewable energy. Unfortunately the support for the use of renewable energy is weak and ineffective. Unless the US puts forth effort to research and promote the use of renewable energy to†¦show more content†¦Suddenly, developing alternative sources of energy to supplement and, eventually, replace fossil fuels became a priority. Humans have used alternative sources of energy, such a solar and wind, for many centuries, even before it became popular in the 1970s. One million years ago, humans learned how to create fire. The article Energy Supply says, humans used heat energy released from burning wood to warm themselves, and because of it, were able to cook food and create pottery. â€Å"People burned wood for heat, used sails to harness the wind and propel boats, and installed water wheels on streams to run mills that ground grain† (Alters 85). However, by the 1700s, a large-scale shift to nonrenewable energy swept through the world. Coal replaced wood, and later on oil and gas replaced coal. The resurgence of renewable energy did not come until the U.S. suffered several oil shortages in the 1970s. As a result, the US reorganized its policies, such as the creation Strategic Petroleum Reserve, a national 55-mile-per-hour speed limit on U.S. highways, and established commissions, such as the Internation al Energy Agency, to help regulate and develop alternative energy sources (Oil Embargo). The oil crisis was exactly what the U.S. needed to see the deep dependence on oil they had. America currents energy usage is divided into four sections/sectors, transportation, commercial, residential, and industrial. About 21.21% of energy is used in residential, 18.15% in commercial,Show MoreRelatedUse Of Conventional Fuels ( Coal And Oil ) For The Production Of Energy1669 Words   |  7 PagesThe use of conventional fuels (coal and oil) for the production of energy has caused detrimental effects on the planet with the emissions of greenhouse gases. Switching most of, but hopefully entirely, the world’s population to alternative renewable energy is the only way to save Earth from the decline of the ozone layer. The ozone layer blocks UV radiation that causes many health problems for people and animals, but the ozone layer also aids in the regulation of the planets normal homeostasis. WithoutRead MoreRenewable And Non Renewable Sources Essay1604 Words   |  7 PagesSimply put, energy is â€Å"a driving force behind all socio-economic activities† (Wesseh, Lin, 2016). Therefore energy is highly demanded and various sources must be used in order to meet the market’s needs. Within energy, there are two categories of sources: renewable and non-renewable. Renewable sources being naturally replenishable in the short term and non-renewable sources being exhaustible (Wesseh, Lin, 2016). Non-renewable energy sources include mainly fossil fuels and renewable energy resourcesRead MoreRenewable Energy And The Global Warming1542 Words   |  7 PagesThe Earth is dying at an extreme rate and will continue to do so unless we switch to renewable energy, to help fight and prevent the effects of using fossil fuels. Many people will say that we need to switch to renewable energy and that our planet is suffering from global warming, while others will say that global climate change is a natural occurring event that does not to be worried about. Many people in the modern generation have grown up with a big emphasis on how we need to change our da ilyRead MoreThe Energy, Clean Renewable Energy902 Words   |  4 Pagesseems to be right within humanities grasp? The answer is energy, clean renewable energy. With the increasing advances in modern society, as does the requirement of more energy becomes necessary. Currently humanity are facing a dilemma where humans are burning threw nonrenewable resources such as fossil fuels, coal, natural gas, and oil faster than they can be replenished from a set stock. Civilization also faces problems stemming from harmful energy sources such as nuclear, and fossil fuels, etc. wereRead MoreShould the U.S. Invest in the Research and Use of Alternative Energies?695 Words   |  3 Pages Alternative energies are the future of power. They will be the power that will sustain human life until the end. This is why the United States government should invests more towards the research and use of alternative energies. Alternative energies are any energy that will replace fossil fuels. Some common alt ernative energies are solar, wind, hydroelectric, geothermal, hydrogen, and biofuels. The U.S. should use those alternative energies over fossil fuels, Petroleum (oil), coalRead MoreAffordable And Clean Renewable Energy Essay790 Words   |  4 PagesAffordable and Clean renewable energy in Costa Rica Image a country that has clean renewable energy for its citizens. Where the lights never have to go out. A country that does not have to rely on another state for their energy needs. Energy that is Affordable for all; energy that doesn’t pollute the earth and drain it of its resources. Well that’s what Costa Rica is trying to achieve. Costa Rica understands that these out of dates means of obtaining energy is flawed. That switching to affordableRead MoreSaving the Planet, One Panel and Turbine at a Time Essay1102 Words   |  5 Pagesclimate change†(Ball n.p.). Renewable energy should replace fossil fuels, because they are cleaner, they have been already working, and they are helping Africa. Renewable energy should replace fossil fuels because they are cleaner. Fossil fuels are well known to poison the Earth. They may seem like a solution to our energy needs but they are doing more harm than good. Even though they are so toxic to the Earth we still have a while until we can completely switch to clean energy. â€Å"The U.S. cannot affordRead MoreRenewable Resources1344 Words   |  6 PagesMeyer 1 Steven Meyer Mr. Lowery English 11, Section 2542-02 24 November 2008 Renewable Resources Has the time come for the world to give up on what it’s relied on the most, fossil fuels? â€Å"Oil fuels the modern world. No other substance can equal the enormous impact which the use of oil has had on so many people, so rapidly, in so many ways, and in so many places around the world† (Duplar 1). There are facts showing that fossil fuels are damaging the environment, people’s healthRead MoreUsing Green Energy to Help with Global Warming Essay621 Words   |  3 PagesGreen energy is a type of energy we use daily. We have many types of energy including Coal, oil, wind, electric, wind, solar geothermal, water, natural gas, biomass, nuclear, and hydrogen. Out of those 12 energies, only wind, solar, geothermal, water, and biomass are renewable and are green. While4 of the remaining, coal, oil natural gas, and nuclear are non-renewable and are not green. Lastly, the remaining 2 energies, electricity and hydrogen are secondary energy sources. (English Online )BasedRead MoreRenewable Resources For Renewable Energy Essay1157 Words   |  5 Pages Renewable Resources used to be a source that was futuristic and far beyond the time period. Fossil Fuels are damaging to the home that is named Earth. Americans should support the production of renewable resources because they are more efficient, the world will experience a decline in the emission of Fossil Fuels, and the use of of WWS (Wind, Water, Solar) Resources will produce a more resilient source when compared to the sources that in effect now. WWS Resources produce more efficiently than

Plan For Development Of Human Capital Free Essays

The staff development and leadership training models and programs of Clark County School District includes various aspects like Specific goals for student achievement, Time-bound goals for student achievement, Strong, internal evaluation practices and Time and Opportunity. (Wiedemann, 2006, 6) But from the perspective of modern Human Resource and development there are still rooms for improvements. The main aim of an able leader is to produce confident, independent learners and support staffs thorough a capacity for self assessment. We will write a custom essay sample on Plan For Development Of Human Capital or any similar topic only for you Order Now The first of these factors deals with spiritual dimension of the leaders in the context and perception of their students and support staffs. The second factor deals with physical dimension where the focus is mainly laid down on the classroom environment. The third factor is the instructional dimension where the teaching skills of the teachers are taken into consideration. Lastly there is the factor of managerial dimension which is focused on dealing with addressing student behavior. (Finnis, 2003) To maintain standards in educational tolerance and sensitivity, we must learn about each student individually. This would be for their benefit to not only realize their goals and aspirations but to know their potential limitations and help them in the discovery of methods toward surpassing those limitations in order to gain access to their aspirations. Professors must also provide the students the outside methods toward attaining confidence in their ability to learn new skills in forwarding their education. Consistent teaching and learning is managed in order to improve attainment resources for teaching and learning in the form of revision guides, coursework help, lesson plans, worksheets, tasks and links to other sites. (Zimmerman, 2002) This has often resulted in improved consistency in teaching and would also have enabled students’ access to useful materials encouraging independent learning. It should also be mentioned that Leaders and the aspect of leadership must be efficient and intelligent. Let us take the example of Peters and Waterman, who in â€Å"In Search of Excellence† thought of â€Å"being visible† and â€Å"management by walkabout†. The dexterity and expertise of managers should support the endeavours of the Staffs. Staffs should feel that they are guided by the managers in perusing their duties. By sound management techniques the ambitions of participative leadership and the human relations school can be achieved. (Wright, 2004) In general it can be stated that strategies followed by the school are to EXPAND its student and staff base and enhance the moral by pursuing multimedia opportunities, DELIVER an award-winning level of excellence, building public interest, trust and pride, PROVIDE vigorous leadership and support in the institution, INSTILL an environment of internal and external excellence in customer service, EMPOWER and recognize each staff’s unique contribution, ACHIEVE the highest standards of quality, IMPROVE motivation strength and thus build up a considerable level of human capital.  (Berkowitz, 2000) In conclusion it should be the main aim to produce confident, independent learners thorough a capacity for self assessment. In this manner gaining independence in their education and the capacity to achieve will further their aspirations toward higher goals. Providing a baseline for their understanding and ability to interact with them and then first ascertaining their learning level prior to assigning the individual goals as well as the overall goals for each individual student is an important step toward gaining understanding and the capacity for learning. Taking the steps outlined in the Classroom Strategy and adapting them to the differentials provided by the learning styles of each student is an important aspect for consideration and would in fact manage to be one of the goals set to achieve as a teacher. (Manning, 2003) References: Berkowitz L; (2000); Leadership and Implementations: Findings and Enactment. New Haven and London: Yale University Press. Finnis, J. 2003. Fundamentals of Leadership; Georgetown University Press Manning, Schissler Susan. (2003). Ethical Leadership in Human Services: A Multi-Dimensional Approach, New York: Allyn and Bacon. Wiedemann, Denise; 2006; District School Improvement – Amao Plan; Clark County School District; Las Vegas: Nevada; retrieved on 28.06.2007 from http://ccsd.net/schools/pdf/DSIP2006-full.pdf Wright, Robert; 2004; The Moral Animal: why we are the way we are. Little, Brown Co Zimmerman, S; (2002); Introduction to Management Principals; National Book Trust How to cite Plan For Development Of Human Capital, Papers

Marketing Strategy for a New Soft drink Product to Be Launched in Asia free essay sample

The new product is called Cheers, a refreshing, ubiquitous, fashionable, value for money lifestyle drink. It promises the benefits of status, thirst-quenching, and easy access. Cheers, a new soft drink product is the identified subject in this strategy paper. It is intended to be marketed and distributed in the different country markets in Asia. It will compete with the established global brands. This is projected to be at par with the premium global brands at a fraction of the price. Its positioning can be summed up thus: an alternative lifestyle drink to rival Pepsi and Coke in Asia, conferring status and thirst-quenching benefits. Also, it comes with a taste tailored to the palate of the local populations. It is sold at a fraction of the cost of similar premium lifestyle soft drinks. As such, it brings the benefit of a value for money drink for cost-conscious Asians aspiring for a modern, hip lifestyle. Explain how you are segmenting the market. Why did you choose this method of customer segmentation Be specific. The company shall explore various segmenting variables. They are based on existing literature on market segments in the region. Kotler et al proposes various such possible segments within a country, in accordance with the proposed method. Common demographic variables such as age, generation, family size, gender and income can apply. Psychographic variables such as lifestyle and personality have also been applied in the region’s population in the past. Behavioral segmentation variables suggested included occasions, benefits, user status, loyalty status, and buyer-readiness (Kotler et al. 1999, p.273).   Intuitively, one can say that the market for soft drinkers in Asia tilt heavily toward the young. One arrives at this conclusion when one looks at the chosen target market of competitive products. I have chosen age, because as a segmenting variable, it can be considered broad and generic enough. It can be easily applied across countries of varying sophistication and level of development. Intuitively also, one can say that the variable is precise enough to be able to define a target market that is a perfect match for the product. Perfect match means that the marketing and sales potential of the product can be realized. Who is the target market? Be specific—use demographics, psychographics (lifestyle), etc to identify your customer. Two things are to be considered in determining the target segment. One, we determine that age is to be the segmenting variable for the exercise. Two, the product is being positioned as a value for money alternative to more established premium soft drink brands such as Coke and Pepsi. Given the two considerations, the logical target segment would be the age bracket being targeted by the direct competitors of the product. For instance, in India the target market for Pepsi and Thums are those in the age group of between 12 and 29 years old (Agencyfaqs! 2002). Given this assumption, we conclude that the target market for the new product should be the same age group of young people across the different countries as Pepsi’s target market. The benefit of Cheers to the target market is that it contains less sugar but perks up one’s energy level. What are your products’ benefits to the target market? The product’s benefits are low price, increased energy, increase image and status and affordable price. And since we are also using the value-based pricing method, we want to base the price on the effective value to the customer relative to alternative products. Thus, the benefit of the product will be a lower cost even to the younger populace. At what price will your product be introduced? Why?   My product will be introduced at $0.65 because it is worth its value in quality. We are also aware that customers are price-sensitive and we are sure that the quantity demanded will increase significantly if the introductory price is affordable. Also, we have packaged the product such that it will gain mass appeal fairly quickly. What pricing strategy are you using? Why? I am using a promotional discount strategy because this is the one the company is able to give at the start. When dealers get a big bulk, they get a promotional discount of up to 20 percent. This way, they are encouraged to promote the product the fastest way possible because they know that they can get additional cash discounts if they are able to sell a huge volume. What objectives will be accomplished by using this strategy? Be specific. Pricing objectives that will be accomplished by using this strategy is the current profit maximization that the company will badly need in rolling out the product successfully in the market. This is because the company wants to maximize current profit, taking into account revenue and costs. The pricing objective of maximizing quantity will also be accomplished because we want to maximize the number of units sold and the number of customers served so that just in case we lower the price later, this will be a buffer to the company. Why is the product worth this price? The product is worth this price because it is in keeping with the aura of class and elite, and at the same time, being equally available to the lower class market. It will also be competitive with the current prices of other soft drinks in the market. Identify and explain what prices you should charge at each stage of the PLC? In the case of Cheers soft drink, the product life cycle model identifies the market phases that products may go through during their life times. These are the Introduction stage, Growth, Maturity, Decline and Termination. During the Introduction Stage or the New Product Development Stage, it is recommended that a minimum introductory price be charged. It is during this stage that the dominant strategic concerns are with product development (R D), finding customers (marketing) and paying for start-up, expansion and marketing programs (finance).   It is recommended that a $.65 charge be given per bottle. Marketing here is aimed at educating potential customers about the product rather than pointing out product differences or building identity for the firm’s product. In the Market Introduction Stage, new distribution channels will then be sought like getting Walmart to carry the product. Marketing activity tends to remain at a high level. However, the nature of marketing changes from educating consumers to an emphasis on product differences and brand identity. One competitor’s sales growth does not have to come at the expense of the other and new competitors. However, as a business’s sales increase, the market share of any one competitor is likely to decline. In the Growth Stage the firm shall seek a competitive advantage by lowering prices. Significant price cuts may further stimulate product demand. During the Maturity Stage of Cheers, a major strategic issue is the need to reduce per unit costs. Cost cutting may involve closing plants or eliminating levels of management, and automating. One strategy for Cheers is to maintain or even try to increase market share at the expense of competitors. Pricing is likely to be more competitive. The pricing here will be set at about $.60 since distribution to a large number and a wide range of customers may be crucial during the maturity stage, particularly if a competitive advantage is difficult to achieve through either lower per unit or product differentiation. During the Decline phase of the product, there will now be a more strategic emphasis on efficiency (reduced costs per unit) continues to be strong. This effort may be associated with reducing capital investment, rather than holding it steady. Here, the price will be $.55 since at this stage, product options and variations often are standardized and their number reduced. Efforts will now be made to improve marketing efficiency. In the Termination Stage, product availability may be reduced sharply. Correspondingly, the price will be reduced and even promos will be given out. References Agencyfaqs! 2002. Thums Up: The Journey from ‘Old to ‘Grown Up.   Agencyfaqs news and features Accessed 5 Sept. 2006 at http://www .agencyfaqs.com/news/effie/effie_thumsup.html Kotler, Philip, Ang, SH, Leong, SM, Tan, CT, 1999. Marketing Management: An Asian Perspective. Prentice Hall Pte Ltd., Singapore.