Marketing Manager Essay Example | Topics and Well Written Essays - 750 words

Marketing Manager - Essay Example Hiring a competent manager may be a difficult task, especially if you are not equipped with relevant interview questions. It is important to plan the interview because in a new company, the qualities of a marketing manager are very vital. Estimable behavioral qualities may comprise self-direction, motivation, high energy, financial ambition, and persuasive communication. At a beginning, the entrepreneur usually needs someone who is like moldable clay, not somebody who has the traits of a steel rod. They want somebody who will go an extra mile because small industries operate differently from big companies. A marketing manager is charged with the responsibility of making important decisions on behalf of the company (Einhorn, 2010). In this case, the questions for the job interview for the marketing manager aim at assessing their interpersonal communication skills, their analytical skills, marketing approach, and background. Any marketing practitioner is supposed to find out and identify what is trending in the market, the demand of products, their competitors, and prospective customers. They also need to define the product design and observe the development of the product. After developing the product’s pricing strategies, they also need to launch the new product. Finally, marketers need to use various marketing tools to sell the product (Smitt & Albaum, 2004). Open-ended questions are preferred in interviewing a marketing manager. As you ask these open-ended questions, listen not only to the content of a candidates response, but also to the voice and manner behind it. The questions to be asked should be narrowed down to professional experience of the interviewee. Sample questions are; These questions enable the candidate to know why the plan they designed failed and what they can learn from the failure. They are meant to scrutinize the